Welcome to my site. I’m a Gaylord Family Research Professor of Advertising in the Gaylord College of Journalism and Mass Communication, University of Oklahoma. I have nearly 30 years experience as an advertising educator and have served as head of the advertising program and as the Gaylord College’s director of research. I also serve in an administrative role at OU as vice-chair of OU-Norman Campus Institutional Review Board II.
Prior to the beginning of my academic career, I worked as a small business manager, newspaper advertising sales representative and market research analyst.
My current research interests include comparative advertising, advertising humor, advertising history and advertising regulation. I’ve authored a book (Humor in the Advertising Business: Theory, Practice, and Wit), which has been acquired by nearly 600 university, college and public libraries worldwide. I’m also the author of more than 115 sole- and co-authored articles, abstracts, book chapters and conference papers.
My research has appeared in top journals in advertising, business, marketing and journalism, including the Journal of Advertising, the Journal of Advertising Research, the Journal of Business Ethics, the Journal of Business Research, the Journal of Macromarketing, the Journal of Historical Research in Marketing, Journalism and Communication Monographs, Journalism History and the Journal of Marketing Communications, among many others. I’ve contributed chapters and essays to Marketing Metaphors and Metamorphosis, Advertising Principles & Practice, The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan and The Routledge Companion to Marketing History.
Like most other academics, I serve on journal editorial review boards. I’ve been invited to serve on the boards of the Journal of Advertising, the Journal of Advertising Research, the Journal of Historical Research in Marketing, the Journal of Marketing Communications, Journalism & Mass Communication Quarterly, the Journal of Current Issues & Research in Advertising, the Journal of Advertising Education and the Southwestern Mass Communication Journal.